ARAMARK INSIGHTS
NON DISCLOSURE AGREEMENT
The information on this page is provided to help you understand the nuances of the various venue types in the Aramark Sports & Entertainment portfolio to assist in your recommendations for products that align with the different types of occasions and guests that attend events in these venues.
Please note that all information is proprietary and confidential and is not permitted to be shared.
ABOUT ARAMARK
Founded in 1936 with Global Headquarters in Philadelphia, PA, Aramark creates experiences that enrich and nourish lives, delivering an impact wherever people work, learn, recover, play & rehabilitate.
Aramark Sports & Entertainment creates remarkable experiences for guests at more than 150 premier sports facilities, convention centers and entertainment venues throughout North America. With industry-leading insight, Aramark designs innovative hospitality, dining and catering, and retail merchandise programs that deliver valuable business results.
TYPES OF VENUES
Major League Sports (MLB, NFL, NBA, NHL)
Convention Centers
Minor League Sports
Amphitheaters
“Minor” Arenas – not tied to Major League sport
Cultural Attractions (Zoos, Aquariums, Museums)
NCAA Athletics
Theaters/Performing Arts Centers
TYPES OF SERVICES
Concessions
Typically located on the Main and Upper-level concourses, with the largest guest capacity. Access with ticket or admission.
Brick & Mortar Stands
Portables
Marketplace – Grab & Go/ Self-Checkout
Social Destination Bars
Premium
Located throughout a venue, access is usually limited to a membership and at an additional cost.
Suites
Clubs
Restaurants
Ownership Lounges
Catering
Event Day – can occur during typical venue business hours or during a game
Non-Event Day – additional business brought into a venue when the teams are not playing at home, during off-seasons
ARAMARK BEVERAGE FOCUSED BRANDS
Walk Thru Bru
– allows guests to self-serve a wide variety of packaged product and checkout 10 times faster utilizing AI technology
DrinkMKT
– creates an environment where guests can shop at their own speed, choosing their preferred beverages and snacks and utilize self-checkout to maximize speed of service
Elxxir
– a luxury bar experience that developed from the growth of super premium spirits as well as the explosion of craft cocktails
Cocktail Co
– these portable bars are small and appealing units that offer a streamlined menu that allows for greater throughput and revenue generation while keeping cocktails front and center.